Must-Read Men's Fashion Blogs: Your Essential UK Style Guide for 2025
Finding the perfect men's fashion blog can feel overwhelming with over 400 options in the digital landscape. The UK fashion scene, however, offers exceptional blogs that have become style authorities.
Blogs like Permanent Style, Menswear Style, and Ape to Gentleman deliver advice on timeless yet contemporary style. These blogs stand out due to their longevity and focus; for example, Grey Fox champions men over 40, a demographic often overlooked.
The rise of Instagram and TikTok has enhanced how these blogs connect with style-conscious gents through dynamic visual content that captures the essence of British menswear.
This guide explores essential UK men's fashion blogs to follow in 2025, showcasing style companions that will transform your wardrobe.
Top UK Men's Fashion Blogs to Follow in 2025
The UK menswear scene continues to offer exceptional style guides and influential voices. These seven blogs are essential companions on your style journey through 2025:
Menswear Style
Founded in April 2012 by Craig Landale, Menswear Style has become an award-winning digital platform with style guides, sartorial rules, and trend analysis. It balances timeless men's fashion with fresh trends and emerging brands. It's Street Gallery offers outfit inspiration, divided into casual and formal sections.
Permanent Style
Established in 2007 by journalist Simon Crompton, Permanent Style is a global authority in luxury menswear. Crompton champions classic style with an emphasis on craftsmanship. His expertise shines through detailed educational content, and he has launched clothing collaborations with luxury brands.
Ape to Gentleman
Chris Beastall's Ape to Gentleman began as a grooming guide and evolved into a key UK men's lifestyle destination. Since 2009, it has balanced timeless fashion and contemporary living, offering practical advice on grooming, style fundamentals, and seasonal must-haves.
Grey Fox
Grey Fox Blog, created by David Evans, focuses on style advice for men over 40, with attention to British-made menswear. Evans challenges age stereotypes, showing that the best style comes with experience.
Simon – Deliberate Indifference
Simon’s content under the Deliberate Indifference handle is a refreshing collision of vintage sensibility and modern attitude. With a sharp eye for second-hand gems, old-school tailoring, and rugged Americana, he’s become a go-to source for men who want character in their clothes - not just logos. Whether it’s a perfectly worn-in leather jacket, a band tee from the 80s, or selvedge denim that’s seen things, Simon makes it all feel deliberate, styled, and entirely effortless.
But Deliberate Indifference is more than just an aesthetic. Simon offers cultural commentary laced with wit, self-awareness, and a bit of punk spirit. You’ll find reflections on masculinity, identity, and subcultures woven through outfit shots and styling tips. His looks are less about the latest drops and more about building a wardrobe that tells a story. For men craving authenticity, nostalgia, and edge in equal measure, Simon’s your guy.
Pause Magazine
Pause Magazine sits at the stylish crossroads of youth culture, streetwear, and cutting-edge fashion. More than just a blog, it’s a multimedia platform championing bold looks, fresh talent, and global style movements. Known for spotlighting emerging designers and experimental fashion, Pause is where streetwear gets editorial. Their digital magazine and daily content drops showcase everything from avant-garde menswear to sneaker launches and artist features - wrapped in a slick, visually arresting package.
FashionBeans
FashionBeans is a pillar of practical style advice with mass appeal. Since its launch in 2007, it has evolved into one of the UK’s most-read men’s fashion and lifestyle destinations, blending timeless advice with trend-conscious guides. It’s the place to go when you need to decode the smart-casual dress code, find the right haircut for your face shape, or understand how to style boots with jeans (without looking like you’re trying too hard).
Carl Thompson
Carl Thompson's blog, launched alongside his Hawkins and Shepherd label in 2013, covers fashion, grooming, travel, and lifestyle. Thompson's dual perspective as a creator and entrepreneur sets him apart.
The Everyday Man
John Robertson's The Everyday Man, launched in 2012, has grown into a British men's lifestyle publication. The blog delivers expert fashion insights alongside health, fitness, travel, tech, and culture coverage.
What Makes These Blogs Stand Out?
These leading UK-style platforms have mastered substance, authenticity, and vision.
Focus on Timeless vs. Trendy Fashion:
These blogs prioritise enduring style over fleeting trends. Simon Crompton of Permanent Style educates readers on why certain pieces deserve investment. Grey Fox Blog focuses on men over 40, dedicating itself to timeless fashion with a British sensibility.
Inclusion of Grooming and Lifestyle Content:
The best blogs understand that a man's style extends beyond his wardrobe. Ape to Gentleman aims to enrich the modern gentleman's lifestyle through fashion advice, grooming, and lifestyle content. The Everyday Man combines fashion guidance with fitness insights and lifestyle recommendations.
Authenticity and Personal Voice:
These blogs maintain a genuine voice, offering advice that feels trustworthy. Charlie Irons of Man About Town presents himself as a typical guy navigating the fashion world, while Clothes Make The Man offers guidance from a reliable friend.
Visual Storytelling and Photography:
The leading UK men's style blogs create compelling imagery that captures the creative boundaries of contemporary style. They develop visual narratives that invite you into attainable yet aspirational lifestyles.
Different Styles Covered by UK Fashion Blogs
UK men's fashion blogs showcase a variety of styles:
Smart Casual and Everyday Wear
These blogs map out the territory between formal and relaxed. Key pieces include unstructured blazers, Oxford shirts, chinos, and minimalist trainers. The Everyday Man emphasises that smart casual now dominates where full suits once did.
Luxury and Bespoke Tailoring
Blogs like Permanent Style celebrate the artistry behind bespoke suits. They highlight the importance of proper fit and the value of investing in quality, tailored pieces.
Streetwear and Urban Fashion
UK fashion influencers dedicate space to streetwear and urban styles. These platforms showcase the versatility of casual staples, blending high-street finds with designer pieces.
Vintage and Classic Menswear
Blogs like Grey Fox Blog focus on the quality, durability, and timeless appeal of classic pieces, showing how they can blend into contemporary wardrobes.
How to Use Fashion Blogs to Improve Your Style
Transform blog wisdom into a lasting identity:
Finding Your Personal Style Inspiration:
Create a Pinterest board to identify patterns in colours, silhouettes, and styling. Look to well-dressed individuals as lifestyle guides.
Learning How to Build a Capsule Wardrobe:
Identify wardrobe workhorses and establish a cohesive colour palette. Prioritise quality over quantity.
Understanding Fit, Fabric, and Function:
Focus on fit, fabric, and function. Proper fit solves most style problems. Understand how different materials perform and consider each garment's function.
Following Seasonal Trends with Confidence:
Understand your style fundamentals before chasing trends. Start small with trend experimentation.
Emerging UK Fashion Influencers to Watch
These rising stars are reshaping the style landscape with distinctive voices, strong aesthetics, and fresh takes on what modern menswear can be.
Daniel Simmons
Daniel Simmons has become synonymous with minimalist menswear done right. With a clean, neutral palette and a sharp eye for fit, he shows how you can build a high-end look using affordable staples from the high street. His Instagram feed and YouTube channel are masterclasses in tonal layering and capsule wardrobe curation. For men looking to refine their wardrobe without reinventing themselves, Simmons is the go-to reference point.
Carl Cunard
Carl Cunard combines consistency and charisma. Through weekly content drops on Instagram and YouTube, he showcases sleek, fashion-forward looks that often merge high fashion with street style. Cunard’s grooming routines and travel vlogs add another dimension, presenting the modern man as someone who takes pride in both appearance and lifestyle. Whether he’s reviewing the latest fragrance or styling tailored streetwear, Carl’s content appeals to men who want to level up across all areas of personal style.
Efe Efeturi
Efe Efeturi proves that elegance knows no age limit. His content speaks directly to older gents who still want to dress with intention, taste, and flair. Often seen in impeccably styled blazers, rollnecks, and loafers, Efeturi blends traditional tailoring with contemporary cool. His Instagram reels and TikToks often feature inspiring messages alongside style tips, promoting a narrative of confidence, culture, and grace. For men over 40 (and those who aspire to age in style), Efe is a compelling figure worth following.
Charlie Irons
The man behind Man About Town, Charlie Irons, brings a relatable, down-to-earth vibe to men’s fashion. His style sits at the intersection of smart casual and lifestyle-driven looks, with earthy tones, relaxed tailoring, and elevated basics forming the backbone of his wardrobe. But it’s his honest voice and approachable tone that really connects. Irons talks as much about self-worth and mental wellbeing as he does about shoes and shirts, making him a well-rounded and refreshing presence in the UK fashion space.
Illya – @illcutz
Illya, the creative force behind @illcutz, brings a fearless, expressive energy to the UK menswear scene. Fusing barbering, fashion, and bold personal style, his content is an unapologetic celebration of individuality. Expect everything from sharp fades to even sharper outfits - styled with an almost cinematic flair. Think wide-leg trousers, strong silhouettes, vintage details, and colour combinations that shouldn’t work but absolutely do.
Illya’s Instagram is both a gallery and a moodboard, blending street photography, DIY fashion tips, and grooming inspo that stands out in a sea of sameness. His work reflects a sense of fun and freedom, showing men how to experiment with texture, proportion, and identity through clothing. Illya doesn’t just follow trends - he bends them, reshapes them, and turns them into something uniquely his. For anyone tired of cookie-cutter menswear and ready to explore personal expression, @illcutz is essential viewing.
Conclusion
Men's fashion is about crafting a personal style story. UK fashion blogs offer practical guidance for real gents. Established voices like Permanent Style and Menswear Style have paved the way, while fresh perspectives from Daniel Simmons and Carl Cunard keep the UK menswear scene vibrant. Develop a genuine style by gathering inspiration, understanding fundamentals, and building a wardrobe that reflects who you are.
Frequently asked questions about men's fashion blogs.
Why should I care about men's fashion?
Dressing well boosts confidence and performance.
How can I use fashion blogs to improve my personal style?
Use blogs to find inspiration, learn to build a capsule wardrobe, understand fit and fabric, and incorporate trends.
What are some key elements that make UK men's fashion blogs stand out?
They focus on timeless style, include grooming and lifestyle content, maintain an authentic voice, and excel in visual storytelling.
Which styles are commonly covered by UK men's fashion blogs?
They cover smart casual, luxury tailoring, streetwear, and vintage menswear.
Are there any emerging UK fashion influencers worth following?
Yes, including Daniel Simmons, Carl Cunard, Efe Efeturi, Charlie Irons, and Joel Mcloughlin.
What’s the difference between a fashion blog and a lifestyle blog?
Fashion blogs focus primarily on clothing, style tips, and seasonal trends, while lifestyle blogs offer a broader view, covering grooming, fitness, travel, and even mental wellbeing. Many of the best UK men’s fashion blogs now blend both, offering well-rounded advice for modern living.
What kind of fashion tips can I expect from UK men’s blogs?
You’ll find everything from how to style a blazer for casual Fridays to building a weatherproof everyday wardrobe. These blogs offer practical advice tailored to real-life scenarios - whether you’re dressing for date night or a client meeting.
How do fashion blogs help with building a reliable everyday wardrobe?
Style blogs curate essential pieces known as style staples — like a crisp Oxford shirt, a versatile overcoat, or a good pair of leather boots. They guide you in assembling a wardrobe that works hard, looks sharp, and suits your lifestyle.
Where do I find fashion inspiration if I don’t relate to the typical model look?
Many UK influencers offer relatable content for real men with real lives. Blogs like Grey Fox and influencers like Efe Efeturi cater to specific demographics - from older gents to minimalists - proving masculine style isn’t one-size-fits-all.
Are lifestyle influencers a good source of fashion advice?
Absolutely. Influencers who cover both style and lifestyle offer context, showing how to dress not just for aesthetics, but for real-world scenarios like travel, work, and fitness. Their content often mirrors the life you’re actually living.
How do these blogs support casual clothing choices?
They provide smart takes on casual wear - showing you how to elevate joggers, trainers, and relaxed-fit shirts without sacrificing comfort. It’s about blending ease with polish, especially for men who want an off-duty style that still feels put-together.
Do UK-style blogs cover masculine style or just trends?
While some blogs spotlight emerging trends, many are rooted in defining and refining masculine style, focusing on structure, simplicity, and confidence. Blogs like Permanent Style and Menswear Style champion a grounded, enduring look.
How often should I check fashion blogs for updates?
Most blogs publish weekly or bi-weekly style articles, keeping you updated on seasonal changes, new collections, and timeless advice. A monthly check-in is enough to stay current without becoming overwhelmed.
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